Hey, guess what? T-Mobile “might” start rolling out LTE “soon” according to a source of a source who heard something at a CES keynote and now every news outlet on the net it applauding them. Seriously!? Should we applaud T-Mobile for joining the market two years later? I mean, Verizon has almost matched its 3G footprint with 4G LTE while T-Mobile hasn’t even gotten started yet.

What’s that? You don’t care about LTE? You live next door to a tower and get excellent HSPA+? I’m happy for you, I really am. However, LTE is the future, and that future just happens to be now. T-Mobile, on the other hand, is living in the past.

Let’s get real for a moment. What T-Mobile does have: unlimited “4G” data plans. What T-Mobile doesn’t have: LTE.

T-Mobile knows this and that’s why they’ve been pushing out unlimited plans, no-contract deals, and every other affordable option they can throw out to bait consumers to their less than spectacular network.

T-Mobile is hoping it can bag all the consumers looking for a break from the expensive, contract driven carriers that just happen to have amazing coverage, ridiculous data speeds, and, wait for it… customer service!

If they can convince a large enough number of consumers that less is more, then they can sustain their network while slowly playing catch-up with the rest of the industry in terms of network technology. Then they’ll pull a “hey look, we have LTE” and hope that will impress those that have been stuck on their quasi-4G for all these years.

Hey T-Mobile, better hurry up before DishNetwork jumps in and says “All your mobile subscribers are belong to us!”

Oh T-Mobile, how you crack me up.